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The Greater Cleveland Society of Association Executives (GCSAE) is a professional society of association executives,representing Northeastern Ohio’s active association community. It is an allied society of the American Society of Association Executives (ASAE).
GCSAE Meeting
Strategies for Creating More Effective Print Communications
Peter E. Toomey, Toomey & Friends Advertising
Barbara Balogh, Great Lakes Integrated
Thursday – November 11, 2010 - 11:30 A.M. – 1:30 P.M.
Sheraton Cleveland Airport Hotel, 5300 Riverside Drive, Cleveland, OH 44135
Program Description: Despite the trend to digital communication, print is still a key component in the marketing strategy of many organizations. Focusing on two key elements -- what you say and how you say it -- this program will help you learn concepts and strategies for planning, designing and developing effective AND cost-effective print communications. What You Say: It will help you determine who your target market is (“Go fishing where the fish are.”), how to target your message to them and steps to improve your message. How You Say It: You will learn rules to make mailers better, multiple media strategies to improve effectiveness and how to expand your thinking beyond simply print.
This seminar qualifies for 1 CAE and CMP credit.
Speaker bio: Since the 1970s, Peter has been learning better ways to communicate with large numbers of people – one at a time. Since 1992 he has been the head of a virtual agency providing full-service-agency advertising and marketing support to mid- and moderate-sized companies. Prior to that, he was in advertising and promotion with Meldrum & Fewsmith Advertising, Leaseway Transportation and Republic Steel. Peter is past president of the Cleveland Chapter of The Business Marketing Association and a Certified Business Communicator (CBC). He will be partnering in the presentation with one of his “Friends,” Barbara Balogh, account manager, Great Lakes Integrated, long one of the premier printers in Northeastern Ohio, now expanded into a full-spectrum communications firm. Learn more at www.ToomeyAndFriendsAdvertising.biz and www.glintegrated.com.
Target Audience: All association and industry partner executives and staff members, marketing and communications professionals, and invited guests who are responsible for developing concepts and strategies for their organization’s print communications.
Advance Registration: $35.00 for members, $45.00 for non-members Cancellations must be made 48 hours prior to the event. Cancellation after that time will be billed for the full registration fee. If not pre-paid, no-shows will be billed for the full registration fee. R.S.V.P. by October 5th. Register by 1) sending an email to gcsaemail@gmail.com or 2) sending a fax (216-901-9190) or mailing Dave Sansone, c/o PMA 6363 Oak Tree Blvd., Independence, OH 44131 Please include the name(s), titles and name of their organization for those attending. A check for the appropriate amount should accompany the mailing or be sent to this address as a follow up to an email or fax reservations. If you have any questions, please call Dave at 216-901-8800. Please pass along this information to others who may be interested in this program. |
About GCSAE
The Greater Cleveland Society of Association Executives (GCSAE) is a professional society of association executives, representing Northeastern Ohio’s active association community. It is an allied society of the American Society of Association Executives. GCSAE provides a vital forum on association management techniques and trends.
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