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New and Improved Fixed:  Marketing and Strategies

for Leaders Who Have to Deliver Results

Kordell Norton, Consultant, Speaker, Author

Tuesday - February 9, 2010 - 11:30 A.M.. – 1:30 P.M.

Crowne Plaza Hotel, 777 St. Clair Ave. NE, Cleveland, 44114

Program Description:  In this fast paced, highly interactive and entertaining session you will get insights on the marketing tricks, tips and traps used by big business.  Explore the world of Chocolate, drinking Woolite, and why San Francisco miners HAD to buy Levi pants.  Learn how these and other examples can help you grow your association and help your member explode their business. Come and laugh as we discover how to communicate YOUR value to your customers in ways that motivate them to take action . . . right now. 

This seminar qualifies for 1 CAE and CMP credit.

What others are saying: Said one participant in this program, “Watching Kordell present is like watching popcorn pop. . . without the lid.”

Speaker bio:  As a consultant, speaker, author, Kordell Norton works with organizations who want to focus on business growth.  He was an executive with several multi-billion dollar corporations and is a certified Graphic Facilitator (which means he helps companies develop their strategies and marketing plans).  He is also an expert on non-manipulative selling skills.  Kordell works with organizations like IBM, Chamber of Commerce Executives of Ohio, University Hospitals, M&M Mars, Microsoft and others.  A frequent speaker at conferences in the US and Canada.  He is the author of several books and the President of the National Speakers Association – Ohio Chapter.  Learn more - www.kordellnorton.com.

Target Audience: All association staff members, education and professional development professionals, and invited guests.

Advance Registration:  $35.00 for members, $45.00 for non-members

Cancellations must be made 48 hrs. prior to the event. Cancellation after that time will be billed for the full registration fee. If not pre-paid, no-shows will be billed for the full registration fee.  R.S.V.P.. by November 6.  Register online at www.gcsae.com, or by email to info@gcsae.com,

or phone 330-273-5756.

Questions? Call the GCSAE office at 330-273-5756.

Copy this form as needed for additional registrants.

GCSAE, 1545 W. 130th Street, Hinckley, OH  44233     www.gcsae.com     E-mail: info@gcsae.com